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Concept
Design
Commerce
Web
The idea of “Tourist vs. Purist” can echo that of low vs. high. Classification invented to inspire aspiration, they are often entrenched in outdated images of culture: the desire to measure creativity by values such as "collectors" vs. everyday shopper, or “audiophile” vs. music lover.
2023–Now
Change Manager
Sportsbet
2021–2023
Change Lead
Treasury Wines Estates (TWE)